What Is a Newspaper?
A newspaper is a regularly published print product containing information vital to the function of the market it serves.

Definitions become more important as traditional newspaper companies move from single-product management (newspapers) to multi-product management – often under the company’s brand, typically the title of the newspaper.

What newspaper companies are learning is that the value of what they produce is not the ink on paper, but the content, depth, segmentation choices, credibility, and emotional attributes that are delivered in any distribution channel they choose.