First and foremost, you must get Editor & Publisher, a U.S. general interest weekly magazine on the newspaper industry, with a skew toward covering journalism. They venture into global coverage, but their focus is the United States and Canada. E&P is the best, quickest read to stay updated on newspapers.

Beyond E&P, it's a world of niches and spin-offs:

• NAA publishes Presstime, a monthly, feature-oriented magazine on the U.S. newspaper business.

• Another good niche product is News Inc., a U.S. newsletter with some penetrating insights and sometimes irreverent points of view on newspapers.

• While you might think PANPA's monthly PANPA Bulletin is strictly South Pacific, you might give it a try, as there are always nuggets of information that are applicable anywhere.

• In the United Kingdom, The Newspaper Society's Headlines publication has the most in-depth coverage of developments both among U.K. newspapers, but regional newspapers in general.

• IFRA publishes the monthly Techniques magazine, with technical/operational content that is quite good.

• In the private sector, AdWeek, MediaWeek, and Advertising Age provide good overviews of the advertising industry, but there is not enough coverage of newspapers.

• INMA publishes Ideas Magazine, a monthly collection of newspaper marketing case studies and strategic cover story.

• A regional press association in the United States, the Inland Daily Press Association, publishes a bi-weekly tabloid newspaper called, "The Inlander," which is a good snapshot of what small- to mid-size Midwestern newspapers are doing.