This web site is brought to you by the International Newspaper Marketing Association (INMA), a non-profit organisation dedicated to promoting advanced marketing principles within the newspaper industry. The 75-year-old INMA, with 1,100 members in 66 countries, focuses on delivering case studies and ideas to marketing executives and advocating the benefits of marketing to newspaper publishers.

The site was conceptualised and created by Earl J. Wilkinson, INMA's executive director. Dallas-based Gothica Creative designed, organised, and set up the databases and web interfaces for this project.

The Newspaper Industry was created as a result of INMA member input that suggested mechanisms to simplify the vast array of information available to newspaper executives.

Consistent with its mission and its traditions, INMA does not profit from this web site. This is the association's contribution to the industry that it serves: newspapers.

For more information on INMA, click here.